On a Mission to Bring Clarity to the On-Trade Market
We help beverage brands make smarter, faster decisions by transforming fragmented horeca data into actionable business intelligence.
Our Purpose
Empower Beverage Brands
At OnTrade Insight, we believe that brand performance in the on-trade deserves the same level of transparency and precision as in retail. That’s why we built a platform that gives comprehensive visibility into your products across bars, restaurants, and cafés.
Our mission is to help commercial teams spend less time guessing — and more time growing.
Born from an Industry Need.
Built for Strategic Impact.
We started OnTrade Insight after working with beverage brands that struggled to track their presence in the horeca market. Traditional research was expensive, slow, and incomplete. Sales teams lacked the data to prioritize accounts. Marketers couldn’t measure impact.
We saw a better way — and built it using AI, webcrawling, and concepts from consumer psychology and menu engineering.
Looking Ahead
On-Trade transparency, clarity, and control
We envision a future where brand managers can instantly see where their products appear. Where marketing and trade investments are driven by data, not guesswork. And where horeca market insights are always up-to-date, granular, and accessible.
We’re just getting started.
Let’s Grow Your Brand — Together
Want to learn more about our platform, our story, or our team? We’d love to connect and show you how OnTrade Insight can support your goals.