From Data To Action
Learn how beverage brands use OnTrade Insight to drive sales, track product launches, adapt their strategies, and gain a competitive edge.
Real-World Use Cases for Beverage Professionals
From brand visibility to product adoption, OnTrade Insight turns fragmented horeca data into clear business value. Explore how sales, marketing, and commercial teams use our platform to guide smarter decisions — faster.
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Understand exactly where your products appear, from establishment to country level. Monitor brand footprint changes over time and quickly detect new menu placements.
Key benefits
Measure your brand penetration across thousands of venues
Find brand ambassadors for partnerships and events
Monitor and enforce exclusity terms
Spot menu changes in real-time
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Launching a new flavor or variant? Track adoption and listings as they appear on menus, and compare performance regionally or against competitors.
Key benefits
Track the rollout of new products
Identify your source of business
Create regional launch strategies
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Equip your sales team with hyper-relevant insights into where to focus their efforts. Know which outlets carry your brand, and find new establishments ready to adopt your products.
Key benefitsFind new outlets ready to adopt your brand
Optimize sales visit planning
Improve conversion rates with data-backed targeting
Justify promotional spend with menu presence data
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Track how competing brands are listed and used in menus across the Benelux. Spot trends in cocktails, mixer usage, or brand positioning.
Key benefitsBenchmark share of presence by category
Track pricing strategies or recipe inclusion
Respond faster to competitive moves
Turn On-Trade Data to Your Advantage
See how OnTrade Insight can support your brand strategy.