Graph that shows growth

From On-Trade Data

To Strategic Action

See how beverage brands use OnTrade Insight to optimize sales, track product launches, benchmark performance, and gain a competitive edge.

Real-World Use Cases for Beverage Professionals

From brand visibility to product adoption, OnTrade Insight turns fragmented horeca data into clear business value. Explore how sales, marketing, and insights teams use our platform to guide smarter decisions — faster.

  • Understand exactly where your products appear, from establishment to country level. Monitor brand footprint changes over time and quickly detect new menu placements.

    Key benefits

    • Measure brand penetration across thousands of venues

    • Identify gaps and prioritize account activation

    • Monitor competitor visibility by category

  • Launching a new flavor or variant? Track adoption and listings as they appear on menus, and compare performance regionally or against competitors.

    Key benefits

    • Track new SKU rollouts

    • Spot early adoption signals

    • Adjust trade marketing in near real-time

  • Equip your sales team with hyper-relevant insights into where to focus their efforts. Know which outlets carry your brand, and find new establishments ready to adopt your products.

    Key benefits

    • Find new outlets ready to adopt your brand

    • Optimize sales visit planning

    • Improve conversion rates with data-backed targeting

    • Justify promotional spend with menu presence data

  • Track how competing brands are listed and used in menus across the Benelux. Spot trends in cocktails, mixer usage, or brand positioning.

    Key benefits

    • Benchmark share of presence by category

    • Track pricing strategies or recipe inclusion

    • Respond faster to competitive moves

Let’s Turn On-Trade Data into Your Competitive Advantage

See how OnTrade Insight can support your brand strategy.